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Social Networking Employees Can Raise IP Issues

Connecticut Law Tribune

April 18, 2011

Authors: Patrick M. Fahey, Susan S. Murphy

Facebook, Twitter, MySpace, LinkedIn, YouTube, blogs, Wikis and a host of web sites targeted to particular interests: these days the social media phenomenon is everywhere.

Companies from the world’s largest brands to small local businesses are social networking, creating Facebook pages by the hundreds of thousands in order to capitalize on the vast marketing potential that social media can offer. Moreover, employees are engaging in social networking both at home and at work.

The rapidly changing nature of social media platforms can present organizations with a host of legal challenges. While existing laws apply equally to conduct online as well as offline, potential risks of online conduct can be difficult to anticipate. One effective solution is to have a clear social media policy in place.

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